McDonald’s Sales Decrease Due to Recession

A report released from McDonald’s corporation stated that sales at U.S. McDonald chain restaurants have fallen about 0.6 percent last month. McDonalds has performed quite well in the past couple years but sales are weakening due to the nationwide recession. McDonald’ has outperformed other chain restaurants until just a couple months ago when the unemployment kept rising and affected sales. The sales that were affected the most is the revenue taken in by McDonalds breakfast. Despite the sales that have declined in the U.S., McDonalds is still a leader in the industry of food. McDonalds has recently been outperforming many chain restaurants such as Burger King Holdings Inc., Wendy’s/Arby’s Group Inc., etc, due to their popular Dollar Value menu. But McDonald’s competition has been working hard to keep up. Many items are being offered for prices as low as 99 cents and $1 for food items. Grocery store prices have been declining as well, which has prompted many consumers to spend less and eat in the comfort of their own home.

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