Verizon to launch the iPhone

A company called Landor Associates is “working on an advertising campaign” for the Verizon iPhone. Ladnor has been working on Verizon branding since 1997 and is, and is now hard at work preparing for the iPhone HD launch. That would makes some sense in accordance with a report earlier this year that an Apple contract manufacturer is working on a CDMA version of the iPhone, which is the network that Verizon uses in the U.S.

On the other end of the spectrum are AT&T-Apple contract details uncovered by Engadget confirming that the two have been locked in a 5-year-long deal since the iPhone’s launch in 2007. That means Apple has until 2012 until it’s free, unless the particulars of that contract have changed. Considering the court documents filed by Apple in a California class-action suit confirm the original AT&T exclusivity deal had a five-year duration. The suit, ongoing since 2007, claims that Apple and AT&T were exerting a monopoly over iPhone service by surreptitiously locking iPhone buyers into renewing contracts with AT&T once their initial two years was up. Moreover, the class-action suit also alleges an illegal monopoly over the iPhone App Store, which the court ruled substantial enough to move forward.

More important, however, this rumor very nearly confirms a Verizon launch of the iPhone at the end of the summer.


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